Get Your Small Business Back On Track With A Powerful Search Engine Optimization Plan
Search engine optimization (aka SEO) isn’t just for big businesses. Having a good SEO strategy is even more critical for smaller companies these days.
Sadly, many of the small businesses in the United States were caught off guard by the COVID-19 pandemic as their online presence was mediocre at best when the pandemic hit.
Since 2010 we have been offering highly effective and affordable SEO packages for businesses of all sizes. Luckily, we never saw business slow down during the lockdown—quite the contrary. We signed on quite a few new customers during the lockdown since many small businesses had no other choice than investing in improving their websites’ visibility in Google.
So, having an updated online presence is more important than ever to make sure that potential customers find your business on Google.
And it doesn’t take a massive budget to do so. Small business owners can implement SEO strategies that will make a difference without spending a ton of money.
In a recently held hour-long webinar, we discussed the fundamentals of SEO and many of the strategies and tactics required to get a website to show up at Google’s top. I hope you find the time to view the recording of this webinar at your convenience:
Suppose you took the time to watch the replay of the webinar. In that case, you now understand that Google’s algorithm is made up of 250+ main rankings signals, and potentially thousands of sub-ranking signals.
Let’s discuss how SEO can help your small business get more leads and sales from your website.
So What Exactly Does Search Engine Optimization Do?
Implementing SEO best practices helps Google notice and understand your website so that Google can then show the website to your potential customers. As mentioned above, the search giant uses over 250 main ranking factors to determine where your website will land in its search engine results pages (SERP).
Optimizing a website includes ensuring that the website displays well on mobile devices, developing and publishing high-quality content, and getting relevant industry websites to link back to your website.
How Do You Do That?
A good SEO company can put a plan in place to meet your business needs. While some companies can keep SEO in-house, we find that many small businesses don’t have the time, resources, or knowledge to focus solely on it. It takes more time initially to get started with SEO. It’s an ongoing process, so many companies prefer to turn to an agency instead.
What’s in a Small Business SEO Package?
Just as in most industries, many different SEO companies offer a wide range of SEO packages. You’ll want to compare proposals side-by-side to make sure you’re looking at the same thing. If you hire an agency, you’ll most likely be working with them for 6-12 months since it takes time for SEO to work. So be sure you choose a good partner that’s the right fit for your business needs.
Since each client is different, we customize our SEO packages for our customers. In general, we’ll develop a strategy that touches on the following five areas:
1. Improve the technical health of a website: We’ll take an in-depth look at your website’s innards to address any technical problems. Fixing technical SEO issues should get your more organic search traffic right away. I invite you to use our free SEO audit tool to check if your website has any technical issues.
2. Improve the functionality and user experience on the website: We’ll look at your website’s functionality and make recommendations on how to convert more visitors to customers.
3. Implement on-page SEO best practices: Using keywords from our keyword research, we’ll make recommendations on optimizing your website’s meta tags, website copy, blog posts, and hyperlinks.
4. Implement off-page SEO best practices: We’ll boost the quantity and quality of the links that go back to your website, from press releases to business listings to directory listings.
5. Implement a social media and influencer marketing strategy: We’ll recommend ways to create or maximum your social media marketing efforts and influencer suggestions.
The foundation of a robust SEO plan is content marketing. We’ll work closely with our customers so that we can develop and publish the highest-quality content that your potential customers are interested in reading.
With this strategy, we can cover most, if not all, of Google’s primary ranking signals.
What Kind of Results Can You Expect with Small Business SEO Packages?
SEO takes time, and it’s an ongoing process. Some things can be implemented quickly, such as fixing the website’s technical health. Other SEO items might take longer to see results, such as implementing keyword research. However, if you stick with SEO with the right partner, you should see results, but you need to give it time.
We were able to help this small business dramatically increase organic search traffic from Google within three months. They are spending $1000 per month with us and are now seeing a massive return on investment:
Learn More About Our Small Business SEO Packages
Having started as a small business and working with many customers over the years, we understand the needs of small businesses. We’re here to help you in any way we can, especially during this difficult time. Please reach out to us, and we wish you well!