I recently discussed what inspired me to start my very own SEO training and consulting agency and in today’s blog post I’d like to share some tips and best practices that will hopefully help you get your business off the ground.
1. Business Planning
Each and every step of planning a business can be a crucial factor in the well being and success of a new company. You need to create a balance in the decision making process, consider the most profitable route for the business along with making decisions that are socially acceptable. Creating a successful business strategy and linking this with your marketing campaign will ultimately lead to ongoing sales and customer retention.
After identifying your business goals, the next step is accurately prioritizing the structure of your business to reach its maximum potential. Remaining organized throughout this process and accurately documenting every element of the business model is key to establishing a proper business foundation. Taking this strategy to address the needs of your customers will begin to establish key relationships, as they can depend on your company to deliver products and / or services to them.
2. Market Analysis
As a new business, you absolutely need to complete the standard procedure of evaluating and analyzing your respective market(s), the key players, your direct competitors, etc. Investing time into this task will help you understand consumer tendencies and can eventually result in higher profits.
3. Big Data vs. Small Data
As a new small business owner, it can be overwhelming trying to find the right data that will eventually guide some of the most important decisions you’ll make early on. Nowadays, all you hear about is “big data.” But are you taking advantage of “small data”? Google Analytics and Google Webmaster Tools provide so much valuable information and unfortunately many businesses simply don’t know how to take advantage of this “small data.” Here’s the link to an article I wrote on this topic.
4. Marketing Strategy
Take your marketing strategy to the next level and work from the perspective of the consumer. In today’s online-drive world, most buyers will do all of their research on the web before contacting 2 or 3 vendors or they will simply go ahead and make their purchase online. By establishing a great online reputation, you are more likely to make the cut; first impressions are everything. Assuming that you have created a visually pleasing, easy to navigate and ready to convert website, start to focus your efforts on social media. Your Facebook, LinkedIn, Twitter, Instagram, Pinterest etc. company pages need to accurately represent the mission of your company and they should act as the central portal for relaying information to customers. Creating this experience for customers will increase the use of all of your social media outlets, and can result in increased referral traffic to your website and also support your search engine optimization efforts. If you haven’t already implemented a winning social media marketing strategy then I invite you to watch the replay of this webinar.
Whether deciding the initial route for your business, or simply making an evaluation on current performance, I recommend you continually improve your business strategy as your company starts to grow and evolve. Make sure to incorporate digital marketing as part of your overall marketing strategy and I invite you to learn about upcoming online events as well as workshops and classes.
Also, feel free to connect with me on LinkedIn and Twitter as I share useful information on a regular basis that will hopefully help you and your business to get a competitive advantage. Best of luck to you!
About the Author
Chris Raulf is founder of Boulder SEO Marketing, a boutique SEO training and consulting agency located in beautiful Boulder, Colorado. Chris and his team assist local, national as well as international clients with all of their SEO, social media and content marketing needs.
Chris has 15+ years of digital marketing expertise under his belt and The Online Marketing Institute recently added him to their “Top 40+ Digital Strategists in Marketing for 2014” list.