Conversion Rate Optimization (CRO)

Our Conversion Rate Optimization service complements our SEO efforts by enhancing website performance to boost conversions, minimize bounce rates, and enrich user experience. Through meticulous audits and strategic recommendations, we refine your website’s functionality and design, making every visit a step closer to conversion. This service ensures your SEO-driven traffic accomplishes your business objectives through improved engagement and conversion metrics.

Enhance Your Website's Performance with Conversion Rate Optimization

In today’s digital landscape, it’s not just about driving traffic to your website; it’s about converting that traffic into loyal customers. As an integral part of our suite of services, Conversion Rate Optimization (CRO) plays a crucial role in achieving your online goals. Our CRO service is designed to maximize the potential of your website by fine-tuning the user experience and boosting conversions.

Key Points:

Comprehensive Website Audit:

As part of our commitment to enhancing your SEO strategy, our team of UI/UX experts conducts a thorough audit of your website to identify areas that may be hindering conversions. We scrutinize user journeys, design elements, and overall website performance.

Data-Driven Insights:

Backed by data analytics, heatmaps, and user behavior analysis, our CRO process is not based on guesswork. We use data to pinpoint where users are dropping off or hesitating in their purchasing decisions.

Tailored Recommendations:

 We provide you with a tailored set of recommendations to optimize your website’s user experience based on the audit findings. These recommendations encompass design improvements, layout adjustments, and content enhancements—all aimed at increasing conversions.

Seamless Implementation:

Once you approve the recommended changes, our Website Development team steps in to implement them swiftly and efficiently. Whether it’s redesigning a call-to-action button or simplifying the checkout process, we ensure a seamless integration of CRO improvements.

Why Choose Our Conversion Rate Optimization Service:

Proven Track Record:

Our CRO experts have a history of delivering measurable results for our clients. We’ve helped businesses across various industries increase their conversion rates and, subsequently, their revenue.

Customized Strategies:

We understand that every website is unique, and one-size-fits-all solutions don’t work. That’s why we create customized CRO strategies tailored to your specific needs and goals.

Continuous Monitoring:

CRO is an ongoing process. We continuously monitor the performance of the implemented changes and make adjustments as needed to ensure sustained improvements in conversion rates.

Enhanced SEO Impact:

 Improved user experience and higher conversion rates also positively impact your SEO rankings. Google rewards websites that provide a better user experience, making CRO an essential component of your overall SEO strategy.

Conclusion

Conversion Rate Optimization is the bridge between attracting visitors to your website and turning them into customers. As part of our “Add On” services to your SEO engagement, our CRO service is designed to elevate your online presence, drive more conversions, and maximize the return on your SEO investment. Let us help you unlock the full potential of your website’s performance. Contact us today to get started.

Explore the impact of Conversion Rate Optimization (CRO) in your SEO strategy.

We Know How To Do SEO

We generate great results for us and for our clients!

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TESTIMONIALS

What Our Clients Are Saying About Us

Deanna Baranyi
Deanna Baranyi
2023-05-11
We have had a great experience working with Boulder SEO Marketing. Chris, Dan, and their team go above and beyond to work with our law firm (Debbie Taussig Law) on our SEO efforts.
Adam Wooten
Adam Wooten
2022-05-11
Expert training on international SEO. Chris knows this topic better than anyone.
Aleksandra Seidemann
Aleksandra Seidemann
2020-12-22
The online SEO course is packed with knowledge, useful tips and templates, allowing you to get right down to optimizing your web content. Definitely worth it!
Lisa Buffo
Lisa Buffo
2019-08-22
Boulder SEO Marketing is awesome! I took their free course and online course and learned what I needed to take my business's SEO strategy to the next level. They are also friendly and prompt in their communications with students.
Dorian Cumberbatch-Quintero
Dorian Cumberbatch-Quintero
2019-05-13
Professor Raulf in his brilliant course explains in a very affable style, how to better put into practice, the so frequent oversimplified understanding of Search Engine Optimization. As a student of TcLoc at Strasbourg University, it has been an invaluable opportunity to learn from him.
Jens Nicolaysen
Jens Nicolaysen
2017-09-18
Chris was knowledgeable and flexible. We brought him in for a half-day work session to get part of our team up-to-speed around on-page specific SEO considerations. It was great for those who didn't know a ton about SEO and a great opportunity for others with more knowledge to ask more involved questions.
Austin Rosmarin
Austin Rosmarin
2017-09-15
Chris was immensely helpful in teaching our company about the importance of SEO marketing and guiding us through new practices that we can implement to grow our company's traffic to new levels.
Samantha Miller
Samantha Miller
2017-06-23
I attended the 2 Day Class with very minimal marketing/SEO background and I left with an abundance of knowledge to apply to the company I work for. Chris is extremely professional and makes the classes exceptionally easy to follow, especially for a beginner like myself. It was very hands on, small classes allowed for one-on-one attention. I would highly recommend this training to anyone that is looking to get a grasp/ make a career in the Marketing/SEO industry. He also supplies you with copies of everything that was discussed during the two days so you can go back and review at a later time. I am looking forward to future training classes with Chris!
Rhet Behler
Rhet Behler
2017-06-21
Chris is an excellent seo marketing teacher. His two day class sets the foundation for SEO learning. It was refreshing to see Chris manage a wide spectrum of students from the highly technical to the local business owner. His SEO training is well organized and the class was of great value to me. Chris I truly appreciate your willingness to teach others, it's a great quality.
Brian Walter
Brian Walter
2017-05-04
This is an excellent course, highly recommend. Chris is great at teaching and will give you a great baseline of white hat SEO (legal SEO). A great benefit to the course is that Chris has created a video series of the course so you can review any part of it at a later date. If you can do all the things and spend the time doing what Chris tells you, your business will see a significant increase in Internet traffic.

SEO for IT Companies | A Customer Case Study

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SEO for IT Companies | A Customer Case Study

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SEO for IT Companies | A Customer Case Study

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All BSM Services

A New, Hyper-Focused, Approach to Search Engine Optimization

After ignoring the SEO for our website, because we were so busy helping our customers, we got hit by a Google core algorithm update. Overnight, our website lost 80% of our organic (non-paid) search traffic.

We had to fix the problem, fast. This situation forced us to return to the “SEO drawing board.” We had to figure out what SEO strategy would get us the most significant ROI in the shortest amount possible.

What Set Us Apart?

Our SEO agency operates with total transparency and makes sure clients know from day one that we can’t manipulate Google. (Despite what other agencies may say, no one can.) What we can do is put implement proven and tested SEO strategies that we know are working.

To see if our approach might be a good fit for your site, reach out today! If we end up working together, you can count on getting:

Great SEO Results

Great SEO Results

A Strong Personal Connection

A Strong Personal Connection

Excepcional Customer Service

Excepcional Customer Service

Leadership Team

Chris Raulf Founder Boulder Seo Opt

Chris Raulf

Founder & Chief Executive Officer

Chris Raulf is the founder of BSM, a hyper-focused SEO agency, located in Denver, Boulder and Los Angeles. Chris and his team assist local, national, and international clients.
Daniel Burns Bsm Opt

Daniel Burns

COO, Digital Strategist

For over 20 years, Daniel has a proven record of managing strategic direction and development – driving revenue gains and improving their efficiency and effectiveness.

Frenquently Asked Question

Micro-SEO Strategies℠ take a hyper-focused approach to optimization. Instead of tackling an entire site, which can take months, if not years, we deploy these strategies page-by-page, so the site can start climbing the rankings in months. With the right application, Micro-SEO Strategies℠ allow clients to outrank even their largest competitors for targeted keywords.

As part of our initial research and proposal development process, we’ll identify and discuss with you the initial low-hanging fruit Micro-SEO Strategies℠ opportunities that your site has.

Before committing to work with us, we’ll review these opportunities with you in a screenshare or in-person meeting so that we’re both on the same page. We don’t just want to dictate what we’ll do for you, we’d like to make this a collaborative effort so that we all feel good about the direction that we’re about to embark on.

Before leaving on a long road trip, you probably get your car checked out by a professional mechanic. Your car may look great on the outside, but once you lift the hood, who knows what kind of issues there are.

The same thing applies to your website. Over time, most websites accumulate technical issues that could impact the overal performance of the site in Google search.

Even before signing on the dotted line, we’ll run a complimentary initial technical SEO audit and share the result with you. In many cases, a company’s webmaster will be able to fix the technical issues. In some cases, the technical issues can be pretty severe, and your web designer may not be able to address the issues without help. Don’t worry. We’ve teamed up with some of the top technical SEO experts in the United States, and we’ll help facilitate a solution.

Before leaving on a long road trip, you probably get your car checked out by a professional mechanic. Your car may look great on the outside, but once you lift the hood, who knows what kind of issues there are.

The same thing applies to your website. Over time, most websites accumulate technical issues that could impact the overal performance of the site in Google search.

Even before signing on the dotted line, we’ll run a complimentary initial technical SEO audit and share the result with you. In many cases, a company’s webmaster will be able to fix the technical issues. In some cases, the technical issues can be pretty severe, and your web designer may not be able to address the issues without help. Don’t worry. We’ve teamed up with some of the top technical SEO experts in the United States, and we’ll help facilitate a solution.

After addressing the technical SEO issues of a website, it’s not uncommon to see a 10%-20% boost in organic traffic. So it’s definitely worth doing it.

As soon as the onboarding process is complete, we’ll get to work. Unless you absolutely don’t want to be involved, you’ll be part of the initial Micro-SEO Strategy℠ roadmap meeting. This meeting usually takes between an hour and two. We’ll tackle critical micro-strategy tasks such as low-hanging fruit keyword research, discuss content, perform in-depth search engine results pages (SERPs) analysis, and more.

After performing the research, it’s not uncommon that we’ll put the whiteboard to use and whip up the initial wireframe for the Micro-SEO Strategy℠ page.

Although, we usually see the biggest return on investment from deploying hyper-focused Micro-SEO Strategies℠, it’s still important and beneficial to address foundational search engine optimization tasks. Foundational SEO tasks are implemented site-wide and include tasks such as keyword research for all pages, keyword mapping, and on-page optimization across the site. Foundational SEO aims to improve the overall user experience and ensures all relevant pages on your website are indexable.

A critical component of any SEO strategy is building a website’s E-E-A-T score. E-E-A-T refers to the four most important qualities that Google’s search raters look for on every page they evaluate: Experience, Expertise, Authoritativeness, and Trustworthiness.

We help clients establish E-E-A-T by publishing high-quality content, deploying digital PR campaigns, acquiring reputable backlinks, and numerous other strategies. Increasing a website’s E-E-A-T score takes time, but it’s well worth the effort.