Conversion Rate Optimization (CRO)

Micro-SEO Strategies℠ take a hyper-focused approach to optimization. Instead of tackling an entire site, which can take months, if not years, we deploy these strategies page-by-page, so the site can start climbing the rankings in months. With the right application, Micro-SEO Strategies℠ allow clients to outrank even their largest competitors for targeted keywords.

As part of our initial research and proposal development process, we’ll identify and discuss with you the initial low-hanging fruit Micro-SEO Strategies℠ opportunities that your site has.

Before committing to work with us, we’ll review these opportunities with you in a screenshare or in-person meeting so that we’re both on the same page. We don’t just want to dictate what we’ll do for you, we’d like to make this a collaborative effort so that we all feel good about the direction that we’re about to embark on.

Before leaving on a long road trip, you probably get your car checked out by a professional mechanic. Your car may look great on the outside, but once you lift the hood, who knows what kind of issues there are.

The same thing applies to your website. Over time, most websites accumulate technical issues that could impact the overal performance of the site in Google search.

Even before signing on the dotted line, we’ll run a complimentary initial technical SEO audit and share the result with you. In many cases, a company’s webmaster will be able to fix the technical issues. In some cases, the technical issues can be pretty severe, and your web designer may not be able to address the issues without help. Don’t worry. We’ve teamed up with some of the top technical SEO experts in the United States, and we’ll help facilitate a solution.

Before leaving on a long road trip, you probably get your car checked out by a professional mechanic. Your car may look great on the outside, but once you lift the hood, who knows what kind of issues there are.

The same thing applies to your website. Over time, most websites accumulate technical issues that could impact the overal performance of the site in Google search.

Even before signing on the dotted line, we’ll run a complimentary initial technical SEO audit and share the result with you. In many cases, a company’s webmaster will be able to fix the technical issues. In some cases, the technical issues can be pretty severe, and your web designer may not be able to address the issues without help. Don’t worry. We’ve teamed up with some of the top technical SEO experts in the United States, and we’ll help facilitate a solution.

After addressing the technical SEO issues of a website, it’s not uncommon to see a 10%-20% boost in organic traffic. So it’s definitely worth doing it.

As soon as the onboarding process is complete, we’ll get to work. Unless you absolutely don’t want to be involved, you’ll be part of the initial Micro-SEO Strategy℠ roadmap meeting. This meeting usually takes between an hour and two. We’ll tackle critical micro-strategy tasks such as low-hanging fruit keyword research, discuss content, perform in-depth search engine results pages (SERPs) analysis, and more.

After performing the research, it’s not uncommon that we’ll put the whiteboard to use and whip up the initial wireframe for the Micro-SEO Strategy℠ page.

Although, we usually see the biggest return on investment from deploying hyper-focused Micro-SEO Strategies℠, it’s still important and beneficial to address foundational search engine optimization tasks. Foundational SEO tasks are implemented site-wide and include tasks such as keyword research for all pages, keyword mapping, and on-page optimization across the site. Foundational SEO aims to improve the overall user experience and ensures all relevant pages on your website are indexable.

A critical component of any SEO strategy is building a website’s E-E-A-T score. E-E-A-T refers to the four most important qualities that Google’s search raters look for on every page they evaluate: Experience, Expertise, Authoritativeness, and Trustworthiness.

We help clients establish E-E-A-T by publishing high-quality content, deploying digital PR campaigns, acquiring reputable backlinks, and numerous other strategies. Increasing a website’s E-E-A-T score takes time, but it’s well worth the effort.