Not Your Typical EdTech SEO Agency

SEO for software companies is hard enough, and SEO for EdTech is a whole different ball game. From understanding the buying cycle of school districts to crafting content that resonates with teachers, BSM has the EdTech-specific expertise to drive real results. We don’t just talk the talk; we’ve helped EdTech startups like yours climb to the top of search results.

Targeted Strategies for Targeted Results

A Hyper-Focused SEO Agency for EdTech Startups

EdTech marketing requires specialized expertise, and not every SEO agency has it. Establishing a prominent online presence for your educational solution can feel like scaling a daunting mountain. While a Swiss Army Knife offers versatility, it’s the specialized tools—such as directory listings in education circles, optimizing for school-focused search terms, and understanding the language of educators—that will be essential for reaching the summit.

At BSM, we understand the intricacies of the education landscape and the challenges of EdTech marketing. We tailor our approach accordingly. While others may resort to generic tactics, we craft strategies as unique as your solution and as targeted as your audience of teachers, administrators, and students.

“In today's competitive EdTech market, standing out from the crowd requires a targeted SEO strategy that speaks directly to educators and resonates with their needs. At BSM, we've seen firsthand the challenges EdTech companies face in cutting through the noise and reaching their ideal audience, and we want to help.”

Website Design & Development

At BSM, we understand the vital role your website plays in showcasing your EdTech solution and attracting educators. Our approach to EdTech web design and development aims to boost visibility for the specific keywords and search terms that teachers and school administrators use.

Have you already invested in your site? Don’t worry—we recognize the value of your existing content. Instead of starting from scratch, we’ll refine your current pages to ensure they align seamlessly with your overall SEO strategy, enhancing discoverability for relevant audiences. 

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Search Engine Optimization

Effective SEO is the cornerstone of your EdTech solution’s online success. Our team excels in both on-page and off-page optimization, ensuring your site is consistently aligned with the best practices search engines use to understand education-focused websites. These tactics form our proprietary Micro-SEO Strategy℠, an innovative approach that helps EdTech companies rise in rankings so the educators who need their solutions can find them easily.

Conversion Rate Optimization

Driving traffic to your site is just the beginning. Our primary objective is to skyrocket your pages’ conversion rates, ensuring those visitors become engaged users, and ideally, paying subscribers. The real magic happens when we combine the increased traffic from strong SEO with enhanced conversions achieved through CRO. This powerful synergy has the potential to propel your EdTech solution to new levels of adoption and success. 

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The Proof Is in the Pudding
Check out Our Reviews

Want to see how we’ve helped EdTech companies reach their goals? Don’t just take our word for it. Check out the client testimonials below to see what real clients say about our laser-focused approach. You can also check out our Google Business Profile to see what other businesses say about working with us.

Steve Tytler
Steve Tytler
If you are in Denver, or anywhere in the country for that matter, I HIGHLY RECOMMEND "BSM" for your SEO needs. Lots of companies send "spam emails" soliciting SEO business and you have to figure their SEO service is just as sleazy. At BSM they know how to do SEO Right! The company owner stays on top of all the lastest updates to Google's ever-changing search ranking rules, so you are always on the cutting edge of SEO performance for your website.
Sylvie Froger
Sylvie Froger
No non-sense, practical SEO advice for small businesses - I am a fan!
Kaelin Tillery
Kaelin Tillery
We are 3 months into working with BSM and so far we are very happy with them. They do a great job of communicating and keeping me in the loop on what they are working on.
Steve Graham
Steve Graham
They offer very helpful free webinars and free consultations, with minimal sales pressure. A lot of businesses say they are educators first, but these folks really mean it. I am sure their paid services are well worth the price. It wasn't an effective option for our particular situation, but I would certainly keep them in mind for future projects.
Miriam Epstein
Miriam Epstein
Excellent workshop explaining how to work with SEO using AI included many helpful and useful resources!
Kenton Epard
Kenton Epard
These guys know their SEO stuff. Super super impressive. You are in good hands if you choose them.
Chris returned my voicemail and was extremely polite, professional, and knowledgeable. He did not try to shove a service, or one size fits all package down my throat, and even offered free resources in lieu of. It says a lot about a company when the owner is still involved in the day-to-day operations. He was very honest about SEO needs for our types of businesses and that it would be most helpful for the one we have not expanded yet. Once we do, BSM will be our first call!
Liz Weaver
Liz Weaver
Just finished up a two-hour SEO class and my mind is blown. The way Google keeps changing makes it at times hard to understand the best tactics to take when writing content. This class made it crystal clear what needs to be done. I can immediately put the knowledge I gained to work for client work. Perfect timing! Thank you for sharing the knowledge - that alone is extremely impressive. Anyone looking for a leg up on their competition or just to have the confidence you are using best SEO practices in today's landscape should take their course.
Frank DeDominicis
Frank DeDominicis
This presentation taught me simple, innovative ways to boost my online presence. Thanks so much!

Check out our Google Business Profile to see what clients say about working with us.

Ready to Discuss Your EdTech SEO Needs?

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What Sets Us Apart?

When it comes to performing SEO for EdTech solutions, we stand apart from other agencies. In addition to our track record of delivering tangible results, here’s why we’re in a league of our own:

EdTech Marketing Expertise

With years of experience specializing in EdTech marketing, our team understands the unique challenges and opportunities faced by innovative educational solutions. We leverage our industry-specific knowledge to develop tailored strategies that resonate with educators and administrators, ultimately driving adoption.

Hyper-Focused SEO Strategies

We don’t believe in one-size-fits-all solutions. Instead, we employ hyper-focused SEO strategies meticulously crafted to meet your solution’s specific needs. From optimizing your website for school district searches to targeting keywords educators actually use, we ensure your EdTech solution stands out in the crowded online space.

Clear Communication

Effective communication is at the heart of our approach. We know how important it is to keep stakeholders informed every step of the way. From initial consultation to strategy implementation and beyond, we provide clear and transparent communication, ensuring you’re always in the loop.

Selective Partnerships

We’re selective about who we work with. We believe in collaborating with EdTech companies that align with our values and vision for success. By choosing to work with a limited number of clients, we can devote the time and attention needed to deliver exceptional results for your solution.

Custom Solutions

Since every EdTech solution is unique, we don’t just deploy cookie-cutter strategies. We take the time to understand your solution’s goals, challenges, and target audience. This allows us to develop customized strategies that reflect your individual needs and objectives.

Are You Looking for an EdTech SEO Agency That Delivers Results?

We are here to help!

EdTech SEO Case Study

Want to see a Micro-SEO Strategy℠ in action? Check out this SEO case study:

Meet the Owners

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Chris Raulf

Founder & President

Chris Raulf is the founder of BSM, a hyper-focused SEO agency located in Denver, Boulder, and Los Angeles.

Chris and his team assist local, national, and international clients with their SEO, web design, and conversion rate optimization needs. Chris has over two decades of hands-on experience, and his multilingual background has helped him become a globally recognized international SEO expert.

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Daniel Burns

COO & Digital Strategist

For over 20 years, Daniel has built a proven record of managing strategic direction and development driving revenue gains and improving their efficiency and effectiveness.

Daniel grew up in Brazil and graduated from the University of Miami. An avid reader and adept at radical sports, he sailed across the Atlantic and biked across Europe. These broadening experiences allow him to think laterally, turning stakeholder expectations into successful digital strategies.

Types of EdTech Companies We Love Working With:

Don’t see your solution? Reach out to see if we might be a good fit!

Frequently Asked Questions

Does SEO work for EdTech companies?

Absolutely! SEO is crucial for EdTech solutions. It helps improve visibility, attract schools and educators, and build credibility. Optimizing your website and presence for education-related keywords helps boost your rankings and connect with the right audience.

How important is SEO for EdTech marketing?

Any successful EdTech marketing agency will tell you SEO is essential. Educators and school administrators use search engines to find solutions for their classrooms. A strong SEO strategy ensures your solution appears high in the search results, maximizing your chances of being discovered and adopted.

How can I improve my EdTech solution's website?

Here are some key ways:

  • Optimize for education keywords: Target the terms teachers and administrators use. 
  • Make it mobile-friendly: Today’s educators are often on the go.
  • Create valuable content: Position yourself as a thought leader in your niche.
  • Clear calls to action: Guide visitors to demos, trials, or contact forms.
  • Showcase success stories: Share testimonials and case studies.
What should I look for in an EdTech SEO agency?

Look for:

  • EdTech experience: They should understand the language and needs of the sector. 
  • Proven results: Ask for case studies demonstrating success with EdTech solutions. 
  • Customized approach: Your solution’s needs are unique. Avoid generic tactics.
  • Transparent communication: You deserve to be kept fully in the loop.
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