Dental Franchise SEO Case Study

Optimizing Hundreds of Location Pages and Google Business Profiles for Comfort Dental

The Results

3 Months compared to same time previous year

+ 0 %
Site Visitors
+ 0 %
Search Traffic
+ 0 %
Online Leads

Working with the franchise SEO experts at Boulder SEO Marketing on this project has been a pleasure. They have a deep understanding of the dental industry and a proven track record of success in helping businesses improve their online visibility and generate more leads. We highly recommend BSM to any franchise looking to grow their business through SEO.

Comfort Dental Management Group

Comfort Dental Group Inc.

At a Glance

Founded by Dr. Rick A. Kushner, Comfort Dental is the world’s largest and most successful Dental franchise for patients of all ages.

Despite having over 180 locations across ten states, Comfort Dental faces immense competition in the industry and, consequently, recognizes the need to strengthen its online presence. The engagement between Comfort Dental and Boulder SEO Marketing (BSM), a hyper-focused Denver SEO company, began with a recommendation from Stephanie, who used to work for a customer of BSM. Stephanie had moved on to Comfort Dental’s current branding agency. When asked if she knew of an SEO agency that may be a good fit for this project, she referred Comfort Dental to BSM for franchise SEO services.

BSM’s CEO Chris Raulf and COO Daniel Burns had an introductory call with Mike, the VP of Technology at Comfort Dental. During this exploratory session, they inquired about the franchise’s goals, allowing Mike to share some of the company’s biggest challenges. Taking the valuable insight they gained, Chris and Daniel crafted a franchise SEO strategy proposing BSM to optimize hundreds of Comfort Dental’s location pages and Google Business Profiles to boost organic search traffic and customer engagement.

With a shared vision for success, the partnership between Comfort Dental and Boulder SEO Marketing commenced. The agency’s expertise in franchise SEO services and Comfort Dental’s commitment to providing exceptional dental care paved the way for a transformative digital journey.



Comfort Dental faced several challenges in its digital marketing efforts. Its website needed proper optimization for local search, which resulted in limited online visibility and low organic traffic. Optimizing location pages for hundreds of franchises was a complex task, however. The franchise SEO experts at BSM were up for the challenge and met it head-on by devising a comprehensive approach with three distinct phases.

Phase One: Building a Solid Foundation

The first stage of the process involved multiple steps to set the stage for all subsequent efforts.
  1. Account Set Up and Collaboration: BSM had extensive discussions with Comfort Dental’s web design company to understand the limitations of their content management system (CMS). Working within these constraints, BSM and Comfort Dental’s web design company started to work closely together to explore solutions for effective optimization.
  2. Google Business Profiles Access: Securing access to the Google Business Profile for each of Comfort Dental’s locations was vital for implementing successful local SEO strategies. One of the main objectives of this project was to ensure that every location was accurately represented on Google Business Profile.
  3. Support Ticket System: Acknowledging the importance of seamless coordination, BSM established a support ticket system to facilitate smooth communication and issue prompt resolutions. With hundreds of locations involved, this system ensured the Comfort Dental headquarters, the dentists, the software vendor, and BSM collaborated throughout the optimization process.
  4. Thorough Keyword Research: BSM conducted meticulous keyword research to identify relevant and high-traffic search terms for each location. This crucial step paved the way for targeted optimization in phase two.

Phase Two: Implementing Optimization Tactics

With a strong foundation established, BSM started the optimization process for hundreds of Comfort Dental’s location pages. The approach was customized for each location, allocating dedicated time based on comprehensive research. BSM executed the following steps:
  1. Content Creation: BSM created valuable, informative, and localized content for each location. The content was tailored to the practice’s dental, orthodontic, pediatric dentistry, or oral surgery services.
  2. Local SEO and Google Business Profile Optimization: BSM optimized Comfort Dental’s Google Business Profile listings for each location to improve local search rankings in the Local Map Pack search results. The goal was to ensure consistency and accuracy in NAP (Name, Address, Phone number) data across all directories, significantly boosting local visibility and search engine trust.
  3. Real-time Reporting and Progress Tracking: BSM provided Comfort Dental with real-time reporting and progress updates throughout the optimization process. Transparent communication and regular monitoring ensured that all parties were informed about the project’s status.
  4. Step-by-Step Documentation: BSM meticulously documented the optimization process, including before-and-after screenshots, to illustrate the improvements made to each location’s Google Business Profile. This documentation served as a comprehensive record of the work undertaken.

Phase Three: Paving the Way for Future Growth

While phase three, the deployment of full-scale Micro-SEO Strategies℠, has yet to be initiated, it represents the next stage of evolution in Comfort Dental’s franchise SEO journey. BSM plans to apply our proprietary methodology to climb the rankings within the limitations of the current content management system. Deploying hyper-focused Micro-SEO Strategies℠ will further elevate Comfort Dental’s online presence, enhancing its visibility. In the meantime, BSM provided every practice with step-by-step instructions for bolstering their SEO efforts in-house to continue the optimization efforts. These instructions included tactics for generating more reviews, boosting engagement on social media, and using the Google Business Profile Chat feature. And for practices that want to continue outsourcing their SEO efforts so they can focus on what they do best, BSM created two monthly packages—a starter plan and an advanced plan—tailored to meet the unique needs of the dental franchises going forward.
  1. Reach page 1 of Google for “elevation tents”
  2. Surpass their biggest competitors on the SERPs for relevant keyword phrases
  3. Establish their products as the best on the market
  4. Foster trust among those in need of elevation tents, like endurance athletes


Increase in Organic Impressions

Comfort Dental witnessed a substantial surge in organic traffic across the entire website and for their location pages. Targeted keywords and localized optimization played a vital role in attracting relevant visitors.


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Improved Local Search Rankings

The Google Business Profile optimization and local SEO efforts led to higher rankings in local search results for dental, orthodontic, pediatric dentistry, and oral surgery services. This increase in visibility allowed potential patients to find the nearest Comfort Dental location easily.

Higher Conversion Rates and Engagement

The bounce rate was reduced with improved on-page optimization and engaging content, and visitors spent more time on Comfort Dental’s location pages. Reducing the bounce rate led to higher conversion rates in appointment bookings and patient inquiries.

About Boulder SEO Marketing

If you need franchise SEO services, look no further than BSM. A boutique SEO agency, BSM helps national franchises increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been assisting clients to climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!


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