SEO for IT Companies | A Customer Case Study
Unlocking the #1 Position: How NOYNIM IT Solutions Dominated for “Denver IT Services”
The Results
3 Months compared to same time previous year
What BSM achieved for us, taking us from the shadows of page two on Google to the top spot on page one on Google, was truly remarkable. We are deeply impressed and thankful for their exceptional SEO prowess.
Jeremy Kaplan
At a Glance
NOYNIM IT Solutions, a managed IT service provider based out of Denver, was founded on the belief that organizations of all sizes deserve centralized IT support. They cater to smaller entities that cannot afford to maintain an entire IT department in-house. Composed of certified experts, their team is committed to providing affordable rates, responsive service, and proactive solutions to businesses across various industries, as well as to government agencies, educational institutions, and nonprofit organizations.
NOYNIM IT Solutions contacted BSM to gain traction for Denver-based keywords and appeal to more local clients. Before our partnership, the website ranked on page two for the SEO keyword “Denver IT services.” Since very few people venture past the first page of search results, this wasn’t helping them land new clients. Their location page also needed an upgrade to serve their target audience better. With all of that in mind, our goals were clear: get them on page one for “Denver IT services” and build more brand awareness in the area so they could earn the trust of local businesses in need of IT services.
Solutions
After evaluating the customer’s website, we decided their current Denver location page was a prime candidate for a Micro-SEO Strategy℠. We also wanted to manage their Google business profile and deploy a regular content strategy with an adjoining social media prong. Here’s an explanation of each tactic we deployed:
Location Page Optimization
The existing location page was thoroughly revamped, incorporating frequently asked questions (FAQs), detailed service information, and engaging infographics. This comprehensive content ensured that visitors found the page informative and user-friendly.
Regular Content Strategy
We devised a content plan consisting of three monthly blog posts targeting specific keywords relevant to Denver IT services. This approach aimed to attract organic traffic and increase visibility for relevant search queries.
Google Business Profile Management
We actively managed their profile, ensuring it displayed accurate and up-to-date information. This optimization helped boost local search visibility and credibility.
Social Media Promotion
As part of the digital marketing strategy for this IT company, we actively promoted newly created content across the customer’s social media platforms. This allowed us to increase the reach and engagement of their target audience.
Results
Our four-pronged approach yielded impressive results, significantly improving NOYNIM’s online visibility and search engine rankings. More specifically, they saw the following:
Increased Rankings
Expanded Keyword Visibility
The location page ranks for additional relevant keywords, increasing the customer’s visibility and potential reach among their target audience.
Boost in Impressions and Clicks
The optimized page experienced a remarkable 300% increase in impressions and clicks. This surge in organic traffic indicated higher engagement and increased brand exposure.
About Boulder SEO Marketing
If you’ve been looking for a digital marketing agency specializing in SEO for tech companies, your search is over. BSM is a boutique SEO agency that helps managed IT service providers increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!
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